The makeup of an entrepreneur is deeply embedded in Michael Reader’s DNA. He loves waking up in the morning with an idea, getting to the office and putting the idea to work for clients by lunchtime – as long as he has had enough Diet Dr. Peppers. He has a gift for using technology to help businesses in the beauty industry become more successful.
Reader honed his skills as founder and CEO of Meetings.com – a company which served corporate & association clients with event planning and convention management services. 95% of the company’s revenues where produced from the Internet Marketing skills developed during this time, and The Nashville Chamber of Commerce recognized the company for three years in a row as one of the 50 fastest growing companies in Middle Tennessee. After selling the business in 2002, Reader became an Internet Marketing Consultant. In addition to working with several Fortune 500 companies, he began developing new online business initiatives of his own which led to the creation of StyleNet in 2005.
Director of Operations
We weren’t going to say anything, but Justin brought it up: He is proud of being a “bald nerd” who comes from “middle-of-nowhere” Martin, Tenn., with loads of knowledge about the style industry. As a matter of fact, Justin’s dedication to building a website clients can be proud of is so evident, he was the winner and is always in the running for the MVP of StyleNet award. He has a unique skillset comprised of problem solving abilities, a flair for customer service and the ambition to go beyond a client’s vision of what they expect from the StyleNet team. Justin makes us all better.
He’s the man when it comes to guiding clients through the process of building a website – no matter how overwhelming and new the process may seem to them. Fatherhood is another new process that Justin is handling well. Spending time with his new little boy is at the top of his list, but he also loves fishing, golf and playing video games. With these qualities, we don’t care where Justin comes from or what his hair – or lack thereof – looks like.
Maria Attwood is a Jack, or shall we say, Jill of all trades. Learning new programs or aspects of any job takes place at lightening speed, a super power that benefits our StyleNet team. As our Senior Account Manager, Maria serves as a guidepost for her fellow account managers and is quite the maestro at problem solving. Her clients know she will go above and beyond to ensure their happiness and deliver fresh and original ideas to engage their audience. She also uses her uncanny branding abilities to collaborate with our clients to build websites from the ground floor, and Maria takes pride in getting their new and improved social sites up and running.
Originally from Edgewood, KY, just across the river from Cincinnati, OH, Maria accepted an internship in Nashville and fell in love with the city. She is a supporter of Nashville Paw, which promotes pet lifestyles and support animal rescue welfare. She has also worked with Hands on Nashville, an organization that meets community needs by connecting volunteers to all available opportunities. It’s clear she has fully embraced her adoptive city and works to make it the very best, just as she does in our office.
If variety is the spice of life, then we can all use a little more David in ours. Don’t confuse variety with clutter, though. David’s website designs are clean and thoughtful, and he is able to incorporate everything about a client’s business into a unified, straightforward website. David brings skills from his days of designing in the print and television world to the digital space. He is able to couple his creative skills with technical skills. It’s a combination that delivers fun AND results.
His desk is littered with distinguishing awards. He has received father-of-the-year from his family for 15 years in a row. His passion, whether it is for website design, fatherhood, church, music or volunteering is infectious. The only thing he won’t give up is time with his family or the recipe which won him the StyleNet's Christmas party potluck contest. But, if you need anything else, David is the man to talk to.
Justin’s love for music makes Nashville the perfect city for him. He talks a lot about vibes – taking a client’s vision and orchestrating it into a functioning and well-designed website. Our clients have their own unique image and brand, and your website should reflect that. Justin usually captures it onscreen the first try.
With more than 10 years of experience, Justin is a master, but he is never bored. Each project brings a new opportunity for him to showcase his creativity and skills. Although he is trying to kick his coffee habit – or at least curb it – he finds tea inadequate to fuel his love for designing, developing, and being a father. With all the good Justin does, we can’t fault him for drinking too much coffee.
Account Manager Jordan Sullivan is a modern day Renaissance man. Before moving to Nashville, Jordan worked as a hair stylist in Arkansas. During this time, his passion for the business and producing innovative work first came to fruition. Jordan then pursued a degree in public relations, where he could marry his love for hair and marketing skills to help grow and promote a salon to the fullest. “I’m passionate about hairstylists succeeding and putting out quality, tailor made work for each client. As one myself, I feel like hairdressers are my tribe, and I know firsthand how hard it can be to thrive in the industry.”
No stranger to creative solutions and enthusiasm for his work, Jordan’s diligence and abilities have not gone unnoticed. He received a silver medal for his avant-garde work at the St. Louis Discover Hair Show, and Jordan’s public relations campaign for the Ronald McDonald House Charities of Little Rock received Honorable Mention from the Public Relations Society of America.
Meredith Mitchell wanted to produce and host her own variety show when she grew up, so she is quite pleased to have the opportunity to help write the success story of her clients, one “episode” at a time.
Meredith is known for her ability to turn a phrase just so and thinking outside the box when designing advertising graphics for email promotions. She enjoys providing clients a fresh perspective and engaging content, but one that draws on her experience within the beauty industry. She works to highlight her clients’ personality, strength and getting to know how they contribute to their respective communities.
Before her time at StyleNet, Meredith worked with Austin Springs Spa & Salon for eight years, a premier establishment located in the esteemed Carnegie Hotel. There she helped develop marketing campaigns, built up their social media voice from a minimal online presence to representation across all outlets and fostered client engagement via promotions and social media content.
Does this lady like to do anything else but write and work with social media? Great question! Meredith has carried on a long love affair with film, music and comedy. She makes it a point to elicit laughter whenever the opportunity presents itself. She also takes part in supporting the Juvenile Diabetes Research Foundation and has done so since her diagnosis of Type 1 Diabetes at age 19.
Franklin, TN native Beth Melson is our go-to gal for any and all things that ensure our clients enjoy premier services. As StyleNet’s first full-time employee, Beth has seen our company evolve into the industry leader for salon and spa owners that you see today. With more than 20 years of experience, her wealth of knowledge and capacity for compassion serve our clients well.
Exceptional customer service, savvy sales and reconciliation skills, bookkeeping, and a knack for client rapport - is there anything Beth can’t do as our Operations Manager? If we are being honest, we can’t think of any! Her passion for helping people elevate their business to the next level is unmatched, and she pairs both creativity and efficiency when connecting salons with our team of designers and account managers.
Beth's innate ability to encourage those around her certainly fuels both her professional and personal life. Whether it’s assisting those in need one-on-one or supporting organizations such as the Vanderbilt Children’s Hospital, Beth is passionate about helping others. When not wearing a variety of hats here in the office, you can find Beth enjoying a good book or spending time with her children and grandchildren.