INOA

INOA, THE HAIR COLOR OF THE FUTURE. NO ODOR, NO AMMONIA.

L'Oreal Professionnel creates INOA, the new professional permanent haircolor to darken/lighten hair or cover white. And it is totally ammonia free! It is a true technological breakthrough that transforms the coloring experience from A to Z.

At the heart of INOA, ODS is a breakthrough technology: A rich oil-based delivery system that maximizes the effectiveness of the haircolor system.

THE FIRST HAIRCOLOR WITH ODS TECHNOLOGY:
UNCOMPROMISED COMFORT, SUPREME RESPECT FOR THE HAIR

Indulge yourself with a highly sensorial haircolor experience.

INOA a revolutionary professional permanent haircolor designed to darken/lighten hair or to cover white. Ammonia and odor free INOA is truly a technological breakthrough. The first haircolor with ODS technology: A rich oil based system that maximizes the performance of the haircolor system.

• Discover the hair color of the future:
• Reinforced coverage up to 100% white hair.
• 6 Weeks of intense hydration and nutrition.
• No ammonia. No odor.
• Optimized scalp comfort.
• Supreme respect for the hair.*
• Infinite hair color power. 50% More shine.**

  * Respects the essential amino acids and lipid balance of natural hair
  ** When used with 20 volume, versus before coloring.