Preserving what the colorist intended, these souped-up shade savers provide enhanced protection against the colorsapping effect of the sun and environmental pollutants. Intelligent moisturizers and reparative ingredients target the most parched and damaged areas, leaving color rich to the eyes and hair soft to the touch. Beautiful. An ultra-gentle cleanser for ultra-beautiful color. Extend the bright, happy life of your dye with high-tech ingredients that target damaged areas for intense moisture treatment and protect your hue from the elements. Lather, indulge, rinse. Paraben free. UV Protection. Color safe.