Salon Marketing Tips: Packaged Services Increase Sales

Posted by Michael Reader on December 16, 2008 at 3:45 pm

Did you know that the three most popular days for online Instant Gift Certificate sales are all “Eves”?

Christmas Eve, Valentine’s Day Eve & Mother’s Day Eve. 

Panicked gift givers who didn’t plan ahead can access your salon’s website and purchase a lovely, thoughtful gift for their loved one, making instant gift certificates the biggest money making opportunity you have on “Eves”. 

In addition to offering gift certificates for dollar amounts, consider putting together some packages. When people receive a gift certificate for a dollar amount, they tend to use it to purchase services they are already receiving at the salon. It is more profitable to sell “luxury service” packages. Luxuries are the perfect gift. You are exposing clients to services they may be interested in but have never tried and many will continue to get them, at least occasionally. 

Packages are also a great opportunity to sell combinations of services, maybe a cut, color, hydrating treatment, styling lesson and retail product for one price.  Every time you can add to the services your clients are receiving, you are increasing their value and reducing the number of new clients you need to have coming into the salon.

Salon Marketing Tips To maximize your package sales:

• Create packages at several price points. Don’t be afraid to offer high priced items like “A Year of Haircolor” or “A Massage of the Month”. Gift givers can be very generous with their money, if the gift seems right.
• Paint a mental picture of what the recipient of the gift certificate will be receiving. “Indulge her senses with our luxurious and relaxing Rosemary Hydrating Scalp Treatment” sounds nicer than “Deep Conditioner”.
• Encourage higher sales by combining 3 or 4 services into a “Day of Rejuvenation”, specially priced at 25% off for a limited time.
• Create in-salon signage to let your clients know what gift packages are available.