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Know the Difference Between Hits vs.Visitors
If you ever encounter someone who refers to the number of “Hits” their site gets this is an opportunity to educate them on the difference between “Hits” vs “Visitors”.
Earlier I responded to one of our clients who stated that her previous website was getting 4000 hits a month and her CP stat shows only about 16 a day. I educated her on the difference by pointing her to this article: http://www.webmarketingnow.com/tips/hitsvsvisits.html and providing this excerpt:
A "hit" is not a visitor to the web site, but a hit on the web server. A hit on the web server can be a graphic, java applet, the html file, etc. So, if a site has 79 small graphics on the page, every visitor to the site registers as 80 hits on the server (79 graphics plus the html file). In this case, 80,000 hits translates to just 1,000 visitors.
