How to Show Up Better in Google for Salons & Spas

Posted by Michael Reader on January 28, 2010 at 8:14 pm

Can a website be a great tool for day spa and hair salon marketing? Can the right website really help you get new customers?

If it's a StyleNet website, the answer is yes.

Spa and salon websites from StyleNet are automatically optimized to get found in Google and other major search engines. If you want to make sure your site is doing well, here's 4 things you need to do:

Personalize the text on your salon website - Your homepage and every other page start out with text pre-written by StyleNet. Take a few minutes to rewrite the text or Google won't show you as much love as they can. Need help with writing? Just ask, we'll help you for free!
Write nice descriptions of your services - Your prospects want to learn about your services and so does Google. Write a nice long description of each service (at least a few sentences) and StyleNet can automatically feed Google techno-related things it likes such as anchor text, optimized density ratios, topical relevance, url structure, heading tags, blah, blah, blah... That's the stuff we focus on so you can focus on your business.
Get other websites to link to your website - A link from your local Chamber of Commerce or BBB's website can help you show up better in Google. The more links you get from other websites, the better you'll show up in the major search engines.
Claim your salon or spa in the Google Local Business Directory - Unless you're brand new, Google already knows about you... even if you don't have a website yet. First, read about the Google LBC. Then take a few minutes to verify your listing and enhance what Google says about you.
 
Need help with writing? Want a personalized review of your website and what you need to do to show up better in Google? Give us a call anytime. StyleNet will help you for free!