Can a website be a great tool for day spa and hair salon marketing? Can the right website really help you get new customers?
If it's a StyleNet website, the answer is yes.
Spa and salon websites from StyleNet are automatically optimized to get found in Google and other major search engines. If you want to make sure your site is doing well, here's 4 things you need to do:
Personalize the text on your salon website - Your homepage and every other page start out with text pre-written by StyleNet. Take a few minutes to rewrite the text or Google won't show you as much love as they can. Need help with writing? Just ask, we'll help you for free!
Write nice descriptions of your services - Your prospects want to learn about your services and so does Google. Write a nice long description of each service (at least a few sentences) and StyleNet can automatically feed Google techno-related things it likes such as anchor text, optimized density ratios, topical relevance, url structure, heading tags, blah, blah, blah... That's the stuff we focus on so you can focus on your business.
Get other websites to link to your website - A link from your local Chamber of Commerce or BBB's website can help you show up better in Google. The more links you get from other websites, the better you'll show up in the major search engines.
Claim your salon or spa in the Google Local Business Directory - Unless you're brand new, Google already knows about you... even if you don't have a website yet. First, read about the Google LBC. Then take a few minutes to verify your listing and enhance what Google says about you.
Need help with writing? Want a personalized review of your website and what you need to do to show up better in Google? Give us a call anytime. StyleNet will help you for free!
Bravo TV's new reality series, Tabatha's Salon Takeover, features StyleNet client Salon Tika in one of their 1st episodes.
A spin-off of the hugely popular Shear Genius show, the new series is hosted by Tabatha Coffey. A fan favorite on Shear Genius, Tabatha is the owner of the successful Industrie Hair Gurus salon in Ridgewood, NJ. Although she didn't win Shear Genius, she's now been given her own reality show. In Tabatha's Salon Takeover, she's the salon consultant to end all salon consultants. With her take no prisoner attitude, she takes over underperforming salons for a week and makes dramatic changes.
On Sept 18, Tabatha will takeover Salon Tika in New York. You can see the Salon Tika website, powered by StyleNet, here.
Owner (& soon to be TV star) Tara Altrui realized that her newly reopened salon needed a great website. She says about new new StyleNet website: "Wow! It's fantastic and so easy to use!"
We've added some small changes to your Stats Summary to give you some big help in making money with your website.
First improvement: You'll now see the number of page views that you site has had in the last 24 hours and a total for all time. It's a quick way to see that your salon website is getting some traffic. We've also got a very easy option to provide much more detailed statistics if you'd like. You can see things like unique visitors by day, how the visitors arrived at your website, what salon or spa related search engine keyword phrases they used, what browsers they used and dozens of other stats.
Remember, your StyleNet website has a TON of search engine optimization (SEO) that's built in. If you want to get even better results on Google & other search engines, read some of our spa & salon marketing articles or contact StyleNet for some free suggestions.
Second improvement: We've added a summary of your salon or spa gift certificate sales. The summary shows the value of the instant gift certificates sold on your website in the last 30 days and also shows an all time total. If you've not starting selling gift certificates on your salon or spa website, give us a call for some free marketing tips on getting started. With holidays coming soon, now's the right time to have your website put some extra money in your pocket!