The makeup of an entrepreneur is deeply embedded in Michael Reader’s DNA. He loves waking up in the morning with an idea, getting to the office and putting the idea to work for clients by lunchtime – as long as he has had enough Diet Dr. Peppers. He has a gift for using to technology to help businesses in the beauty industry become more successful.
Reader honed his skills as founder and CEO of Meetings.com – a company which served corporate & association clients with event planning and convention management services. 95% of the company’s revenues where produced from the Internet Marketing skills developed during this time, and The Nashville Chamber of Commerce recognized the company for three years in a row as one of the 50 fastest growing companies in Middle Tennessee. After selling the business in 2002, Reader became an Internet Marketing Consultant. In addition to working with several Fortune 500 companies, he began developing new online business initiatives of his own which led to the creation of StyleNet in 2005.
Director of Operations
We weren’t going to say anything, but Justin brought it up: He is proud of being a “bald nerd” who comes from “middle-of-nowhere” Martin, Tenn., with loads of knowledge about the style industry. As a matter of fact, Justin’s dedication to building a website clients can be proud of is so evident, he was the winner and is always in the running for the MVP of StyleNet award. He has a unique skillset comprised of problem solving abilities, a flair for customer service and the ambition to go beyond a client’s vision of what they expect from the StyleNet team. Justin makes us all better.
He’s the man when it comes to guiding clients through the process of building a website – no matter how overwhelming and new the process may seem to them. Fatherhood is another new process that Justin is handling well. Spending time with his new little boy is at the top of his list, but he also loves fishing, golf and playing video games. With these qualities, we don’t care where Justin comes from or what his hair – or lack thereof – looks like.
Maria Attwood is a Jack, or shall we say, Jill of all trades. Learning new programs or aspects of any job takes place at lightening speed, a super power that benefits our StyleNet team. As our Senior Account Manager, Maria serves as a guidepost for her fellow account managers and is quite the maestro at problem solving. Her clients know she will go above and beyond to ensure their happiness and deliver fresh and original ideas to engage their audience. She also uses her uncanny branding abilities to collaborate with our clients to build websites from the ground floor, and Maria takes pride in getting their new and improved social sites up and running.
Originally from Edgewood, KY, just across the river from Cincinnati, OH, Maria accepted an internship in Nashville and fell in love with the city. She is a supporter of Nashville Paw, which promotes pet lifestyles and support animal rescue welfare. She has also worked with Hands on Nashville, an organization that meets community needs by connecting volunteers to all available opportunities. It’s clear she has fully embraced her adoptive city and works to make it the very best, just as she does in our office.
If variety is the spice of life, then we can all use a little more David in ours. Don’t confuse variety with clutter, though. David’s website designs are clean and thoughtful, and he is able to incorporate everything about a client’s business into a unified, straightforward website. David brings skills from his days of designing in the print and television world to the digital space. He is able to couple his creative skills with technical skills. It’s a combination that delivers fun AND results.
His desk is littered with distinguishing awards. He has received father-of-the-year from his family for 15 years in a row. His passion, whether it is for website design, fatherhood, church, music or volunteering is infectious. The only thing he won’t give up is time with his family or the recipe which won him the StyleNet's Christmas party potluck contest. But, if you need anything else, David is the man to talk to.
You know those “Most Interesting Man in the World” ads? It’s possible they were inspired by Taylor. Information is one of the main reasons customers visit salon and spa websites, and Taylor, a former U.S. army communications specialist, makes sure clients are promoting their services and products in a user-friendly manner. He helps clients present content in an informative, attractive and SEO-friendly manner. Because if consumers can’t find what they are looking for on your website, what good is it?
Taylor hangs his hat on strong content development and a content strategy which leads to salon and spas generating new revenue when customers find them online. Quality content is at the heart of every integrated, targeted approach to marketing, and Taylor sees to it that your content is attracting eyeballs and converting customers at the highest level possible. From a decorated army veteran to a content specialist, Taylor is a man who knows coffee AND whiskey. He is as comfortable cooking in the kitchen as he is watching a football game. He just might be the most interesting man in the world. And if he isn’t, at least he knows how to make your website interesting.
Her title may read Sales Representative, but Shannon D’Atre delivers much more to the clients of StyleNet. Shannon does the diligent work of connecting with salons and spas across the country to share our vision. Without her keen ability to become a trusted source for business support and solutions, the rest of our team would never have the pleasure of working to help achieve your goals.
Like the cool older sister you always wanted, Shannon keeps her clients looking their best. Her knowledge of the beauty industry, paired with her ability to provide clients with the personalized tools they need, ensures your work is beautifully showcased on a fresh platform. Lifting clients to new heights and building long-lasting relationships is a Shannon specialty we’re positive you won’t find any where else.
Shannon has enjoyed a varied career that has been highlighted by award-winning work for innovators in the field, and she certainly plays an integral part of the StyleNet team. Her love for the industry can only be matched by her passion for animal rescues, specifically Sphynx cats and Pit Bull Terriers, watching Manchester United play and hanging out with her boys.
Justin’s love for music makes Nashville the perfect city for him. He talks a lot about vibes – taking a client’s vision and orchestrating it into a functioning and well-designed website. Our clients have their own unique image and brand, and your website should reflect that. Justin usually captures it onscreen the first try.
With more than 10 years of experience, Justin is a master, but he is never bored. Each project brings a new opportunity for him to showcase his creativity and skills. Although he is trying to kick his coffee habit – or at least curb it – he finds tea inadequate to fuel his love for designing, developing, and being a father. With all the good Justin does, we can’t fault him for drinking too much coffee.
Account Manager Jordan Sullivan is a modern day Renaissance man. Before moving to Nashville, Jordan worked as a hair stylist in Arkansas. During this time, his passion for the business and producing innovative work first came to fruition. Jordan then pursued a degree in public relations, where he could marry his love for hair and marketing skills to help grow and promote a salon to the fullest. “I’m passionate about hairstylists succeeding and putting out quality, tailor made work for each client. As one myself, I feel like hairdressers are my tribe, and I know firsthand how hard it can be to thrive in the industry.”
No stranger to creative solutions and enthusiasm for his work, Jordan’s diligence and abilities have not gone unnoticed. He received a silver medal for his avant-garde work at the St. Louis Discover Hair Show, and Jordan’s public relations campaign for the Ronald McDonald House Charities of Little Rock received Honorable Mention from the Public Relations Society of America.
Meredith Mitchell wanted to produce and host her own variety show when she grew up, so she is quite pleased to have the opportunity to help write the success story of her clients, one “episode” at a time.
Meredith is known for her ability to turn a phrase just so and thinking outside the box when designing advertising graphics for email promotions. She enjoys providing clients a fresh perspective and engaging content, but one that draws on her experience within the beauty industry. She works to highlight her clients’ personality, strength and getting to know how they contribute to their respective communities.
Before her time at StyleNet, Meredith worked with Austin Springs Spa & Salon for eight years, a premier establishment located in the esteemed Carnegie Hotel. There she helped develop marketing campaigns, built up their social media voice from a minimal online presence to representation across all outlets and fostered client engagement via promotions and social media content.
Does this lady like to do anything else but write and work with social media? Great question! Meredith has carried on a long love affair with film, music and comedy. She makes it a point to elicit laughter whenever the opportunity presents itself. She also takes part in supporting the Juvenile Diabetes Research Foundation and has done so since her diagnosis of Type 1 Diabetes at age 19.
People won’t always remember the words you said, but they will certainly remember how you made them feel. Leaving a client feeling excited about their business is just one of the many reasons why Heather Williams excels in our field. Heather ensures clients feel taken care of and that their brand stays at the forefront of the conversation. This is why her client testimonials include phrases such as highly-motivated, valuable expertise and gets the job done. With reviews like this, there’s no doubt that her abilities bring a level of professionalism and creativity to any partnership. “I believe in making people feel like a VIP. Customer service and follow through are a large part of what I deliver to clients.”
Not one for downtime, Heather has stayed busy professionally by contributing freelance work to GO Productions out of Atlanta and the CBS Networks. After moving to Nashville from her native Georgia, she worked for Vanderbilt University Medical Center and then became the Director of New Business Development with the Harmon Group. From small to large companies, Heather has worked to enhance the customer experience for a number of businesses. You might just say she’s got quite the golden touch.
Variety is definitely the spice of life, and so far Heather’s journey hasn’t been bland. Marathon runner, former professional hip-hop dancer, singer/songwriter and regular volunteer are just a few of the adjectives you could assign her. She places a high importance on volunteering and has worked with both Hands Atlanta and Nashville. When not conquering everything she sets her mind to, Heather loves spending time with friends and her dog Joey.
We all have a knack for something right? Perhaps yours is cooking or crosswords, but for Carly Lastie it’s excellent customer service. She truly shines when working with clients.
Like any good tailor or maestro, Carly weaves creativity and great care into creating content that is eye-catching, engaging and thematic. We must also mention that her keen listening skills allow clients to truly feel heard, an ability that benefits both our team and those she assists every day. “What excites me most about my career is that I get to work with people. Creating a connection and helping business owners achieve their goals is my passion.”
Her mission is to ensure each client feels comfortable with Carly being an extension of their business, and she provides them with the opportunity to stay connected throughout the day. Keeping the lines of communication open and clear provides clients with the peace of mind that allows them to focus on their amazing work, while she takes care of the rest.
Passion and love can be seen in all areas of her life, especially when it comes to family. “I am a wife to my amazing husband Jarad and Mom to my son JJ (Jarad Junior). Being a wife and a mom is my greatest gift and highest honor.” In addition to her focus on family, Carly is a supporter of Hand of Hope. Their Well of Life projects supply clean water for communities in more than 20 countries throughout the world.