Mystery Ornament Sale

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Time to start planning for the holiday shopping season.
See if you can use this!



 

OCTOBER PROMOTION

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GUESS THE CLOSEST PUMPKIN WEIGHT TO WIN! 

Start this October 1st - Pick the winner on October 31st
 

HOW TO SET IT UP:
• Create a prize basket: retail, services, gift certificate etc
• Grab a great big pumpkin, weigh it. 
• Set up a cute display in the salon with the prize and pumpkin.
• Make a sign asking: "guess how much the pumpkin weighs"
• Get fall colored paper slips and sharpies, add to display.
• Guest write down their guess & name then drop it in a basket.
• Guest with closest guess without going over win the prize.


 

WHAT YOU'LL NEED:
• Big pumpkin
• Display table
• Prize basket
• Paper slips
• Sharpies 
• A sign
• Basket 
• Fall / Halloween decorations
 

PROMOTE PROMOTE PROMOTE:
• Post on all your social media spaces
• Boost on Facebook
• Add to promotions page in your website
• Eblast it to your list of subscribers 
• Text blast with a link to your website promo page
• Get your team involved

I'd love to see your pictures if you do this promotion. Email them to me and I will post with the name of your salon:heather@stylenet.com 
HAVE FUN!!!!

‪#‎theheathersmithproject‬
‪#‎stylenet‬


So God Made a Hairdresser

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So God Made a Hairdresser

by Heather R. Smith

And on the 8th day, God looked down upon his creation and said, I need a person with the hands of an artist and the heart of an angel that will openly and willingly share their gifts and give of their time to others so that they will feel their most beautiful self.
So God made a Hairdresser.

He chose meticulously because He knew the task and responsibility would be gifted to mothers, single mothers, dads, single dads, partners, men and women that would agree, without question, to work tirelessly, sacrifice time with their loved ones, work mostly standing for long hours and weekends with aching feet, hands, backs, joints and wrists, and create their own daily motivation as the task required is both physical and mental. Every day, All Day.
So God made a Hairdresser.

God said, I need a person that will rise early, miss breakfast, open the salon, create the inventory order, stock the retail, maintain their own clients, miss lunch, clean the salon, motivate the staff, motivate themselves, miss dinner, be Human Resource, pay all the bills, motivate their staff again, deal with every possible issue that arises, motivate themselves again, always and forever seek to grow, and stay educated on a regular basis with unwavering passion, drive, and dedication. Then, get up the next day and do it all over again.
So God made a Hairdresser.

He said, I need someone to dig deep and Make It Work with their talent and gifts to; correct disastrous hair color, smooth a little girl’s tight messy curl so her peers won’t tease her at school, and fit cancer patients with wigs so they can feel pretty and normal again.
So God made a Hairdresser.

God said, I need someone willing to share their lives with strangers that become clients, and clients that become friends up until the day they pass, and then make them beautiful on their final day of rest.
So God made a Hairdresser

He needed someone, that would, at the end of a day, that isn't a 9-5, look back at the gifts they've been given, and feel satisfaction and joy for all they created with their hands and heart looking onward to the next with an eagerness to create more, give more, and share more the next day.
So God made a Hairdresser 

#theheathersmithproject 

Grow Sales This Fall

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GROW YOUR COLOR, RETAIL, & MAKEUP SALES
FALL 2015 COLOR TRENDS

Here they are! From cosmetics to accessories, clothing to home décor, and everything in between; this season’s color palette is super trendy and in high demand.

Here’s where you come in as the expert:

Your clients' will be wearing these colors so be ready to help them figure it out.

Get to know the palette now so you're prepared in suggesting to existing and new clients’ the best possible shade(s) of hair color and cosmetics that:

  • Optimally compliment their skin tone
  • Creates their best look
  • Increases your new color clients
  • Boosts make-up and hair color care retail sales

Think in multiples:

  • Multiple dimensions and shades of color – Higher Ticket
  • Cheek, Lip, Eye- 3 or more pieces of make-up retail
  • Color Shampoo, Conditioner, Styler – Get the look

Do Good!

♥ Heather

#theheathersmithproject

Sell Why

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Always sell "Why", not "What"
• Know your products / services inside and out• Identify the problem(s)
• Discuss why the problem(s) exist
• Educate the client on how to solve the problem(s)
• Tell them what they can expect their results to be
• Give your recommendation 
• Let the client decide if the benefits outweigh the cost

Solution based sales + your expertise = happy repeat clients & increased revenues. 

#theheathersmithproject 
 

SNAPCHAT 101

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SNAPCHAT

What is it?
A mobile app used to share photos, videos, text, and drawings.

What's different about it?
The messages sent disappear from the recipient’s phone after a few second. 

What's the cost?
It’s free to download the app and free to send messages 

How can I use it for my business?
#1: New product launches
#2: Contests & SnapSales
#3: Show your team in action behind the chair

Happy Snapping!

#theheathersmithproject

Trick or Treatment

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PROMOTIONAL IDEA
USE NOW & IN SEPTEMBER
Print this and use if you'd like - 
Here's Some ideas for how:

• Fill in value (duhhhh!) 

• EXISTING GUEST:Give to some or all all existing guest in August &/OR September. They get it when they pre-book their chemical service(s) appointment for October. 

• NEW GUEST PRE-BOOK: Give to NEW August &/OR September guest with extra special value. They get it when they pre-book their chemical service(s) appointment for October.

•STAND ALONE FOR RISING TALENT: Use as a stand alone promotion for new guest with you &/OR your rising talent. Use with or without additional service(s) at a special value. 

• SELL IN BUNDLES: sell 3 ,6 ,9, or 12 at a special value for new guest or existing clients to purchase and gift to friends and family. Maybe if they purchase 12, they get (1) free. 

Make it your own and have fun with it. Good Luck!

#theheathersmithproject
 

The Price Is The Price

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Ever had this sitting in your chair? I mean, seriously? Standing firm on your prices and also making sure you are increasing prices over time is so very important for a ton of reasons; but the most obvious is so you can be financially stable and hopefully save for retirement. 

Let’s face it; most of us probably won’t want to still be out there hustling when we've reached our golden years. I talk to lots and lots of stylist who need to raise prices but haven’t out of fear they will lose clients. Look: you can't be all things to all people. Your target market will pay what the marketplace has proved it will pay.

Morton’s Steakhouse in Nashville does NOT lower their prices on Filet to match prices with the Logan’s Steak House Filet. This isn’t a strike against Logan’s, it’s good. But the point is this: both restaurants offer many of the same steaks….but they play to their market and market toward the type clientele they wish to attract.

Logan’s is a casual laid back atmosphere, peanut shells on the floor, and servers in t-shirts and jeans. Morton’s is white tablecloth, with servers in tuxedo shirts, dress pants, and 200 wines on the menu. Morton’s isn’t just selling steaks and wine, they're selling an experience. 

So, back to the beginning, you wouldn’t go to Morton’s and ask, “I'm only going to eat half of my steak, can I just pay for half of it?” Of course not, that’s beyond ridiculous. 

Don't compromise, your prices are non-negotiable. You’re a professional – charge what your worth. Focus in on the kind of great clients you want on your book, and cater your service menu to them. 

Sell the experience – not just the service. You deserve the best! 

♥ Heather 

#theheathersmithproject

Salon Marketing

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And the same is true with salon marketing. The difference between professional and, "hey I threw something up there" is just as painfully obvious.

Humidity

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All the curly haired girls in Nashville gonna be having some big ol' bushy hairdos today.

Get Published

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Photographers are always in need of makeup artists and stylists for their shoots. In addition to often being paid for their on-site services, stylists get credit along with the photographer for any published photographs.

Facebook 101

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Facebook is not a toy , it's a wickedly powerful marketing platform and the salons that recognize that rock and roll.

“Like our Facebook Page, like what we have to say, buy our stuff, book an appointment with us, Hey, we have some cool specials….Hey Hey…..we’re sooooooo AWESOME!!!!!!”
Yawnnnnnnnnn……….and, um…..Nah, I’ll pass.

Constant postings of Gimme’ Gimme’ Gimme’ on your Salon’s Facebook Timeline with offers, deals, and appointment opportunities is not how to build an audience. 
It’s forceful, uninviting, and can not only make people stop visiting your Facebook Page….but turn them off to your business completely. 

You have to make people want to like you, want to hear what you have to say, and want to come to your page thus leading them to your business, to become your client, and buy your retail. 
It’s not magic, it’s marketing, and when executed properly, it translates into sales. 

Now hold on there just a hot minute, I’m NOT saying to NEVER include promotions. That would be silly. Definitely sprinkle in the right mixture of product and service related content, but build it in a way that engages your page visitor. 
Goes like this:
*70% Engagement
*20% Resourcefulness
*10% Solicitation 

I will preach and teach selling “Why?’ until I’m blue in the face, and for good reason. 

Our everyday is flooded with "what”. People know what you do; you’re a Hairdresser, or a Nail Technician, or a Massage Therapist, or an Esthetician or any number of other specialties.
But, people want to be inspired to follow, listen, and make buying decisions based on why you are the best choice. That simply doesn't come by selling and stating what you are, it has to come from a deeper reason of why people should choose you. 

Ever heard this: “People don’t like to be sold to-but they love to buy” (Jeffrey Gitomer)

Focus on selling why, don’t shove promotions, be engaging, make people want to hear you, want to see you, and want to come to YOUR Salon. 

Take advantage of the technology, create a marketing strategy, and hire a professional that knows the industry. That’s what will push the decimal to the right.

♥ Heather 

 

Learn a New Language

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Mobile - A MUST

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Mobile phone users have their phones within an arm’s reach 22 hours per day. Your website, if you want to provide an excellent visitor experience, be awesome, and generate more revenue MUST be mobile friendly and view-able on ALL mobile devices ...not some, ALL. And NO (old out of date can't see it janky) Flash.



Don't Settle

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Vintage Collage

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This collage of vintage Blow Dryers , Mirrors & Brushes are the perfect look for your blow-dry bar. Very cute!

Professional vs. Drug Store

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If you're going to be successful in selling retail, you and your team HAVE TO be able to speak intelligently as the LICENSED PROFESSIONAL to your clients about the difference between Professional Products and Drug Store Products. Period. End of story.


 

Try

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  ♥ Heather 





 

Crazy Nails

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Look at these crazy fingernails......

How would you.......

What about when you have to........

How bout' when you've got to........

Nevermind.

 

Just Book Them

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Just Book Them….Don’t Ask… 

I took Frank and Oscar (my pups) to the groomer today to get the usual treatment: Bath, brush, toes trimmed and buffed.

When I went back to pick up the so fresh and so clean dachshund duo, the groomer didn't ask me if wanted to book their next appointment. She TOLD ME, and with absolute confidence, “I booked their next appointment for 4 weeks from now on May 24th at your preferred time of 10:00 a.m."

Didn't ask….TOLD me. 
What did I say? 
“OK, we’ll see you then.”                                                             
 

I have no idea what I am going to be doing on May 24th. 
It doesn't matter, if something comes up, I can reschedule it.
 

The main thing is I have to take them to the groomer….they do a great job and the dogs like them. I am on the book and they will work with me if I need to change it. They always confirm the appointment a few days out via call and email. 
They make it easy for me to continue being their client.
 

Just book your client….don’t ask. And nothing says you have to wait until the end of the appointment. Do it smack in the middle when they can look at their calendar while their color is processing. You can also take advantage of that time to suggest adding on a treatment or glossing service for their upcoming appointment. 
They're already in a good mood.....they're with you getting their hair done. BLISS 

Don’t wait until they are at the front paying and your next client is waiting. That’s when you need to be grabbing the retail for them to purchase.

Keep them coming back, keep them looking terrific, & keep your book full.

♥ Heather 


Spa Party Favors

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Very Cute! 

Super Cool Salon!

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Love the color and design! 

Button Up Bride

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Look at this super cute button up for the bride to wear at her appointment! 
I would DEFINITELY be finding a local monogramming shop to make these for my brides. This is EXTRA special!




 

GET THIS SIGN FOR THE SALON!!!!

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♥ Heather 

Really? It's not a Swap Meet.

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♥ Heather 





 

Chalkboard Specials Wall

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So Cute! 

 

We’re Never Ever Getting Back Together

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The relationship you have with your clients and the relationships your team members have with their clients is 100% and without question the most important aspect of your business. They come back because of YOU, because of their great experience, because you are “their person”.

By the same token, they can also NOT come back because of you or because of one, of or even worse, more than one of your team members. Who has experienced this?
Let me clarify this, I’m not talking about that crazy lady that came to your salon one time, complained about EVERYTHING, made a HUGE FUSS that nothing under the light of day would ever please …not her. She’s off in another universe of no one could ever please.

No, I’m talking about your core base of clients, the clients of the salon, and the good new clients you have the golden opportunity of making lifelong clients…those are the client relationships that have to be treated with supreme care.
You are the brand to them. They don’t want JUST A hairdresser JUST A nail tech JUST An esthetician or JUST A massage therapist. THEY WANT YOU. And they want you because of your relationship with them and your talent.

STORY: 
The man that cuts my grass…he was AMAZING! Tennessee summertime, with regular rain and hot blazing sun requires a regular grass cutting at the minimum once a week, sometimes twice. My guy, always did an excellent job; perfect cut, great trimming and very reliable. THE BEST EVER!!

SO, he always comes to do fall clean-up; leaves, dumps the flower pots, prunes what needs pruning etc. I call, he comes, all good…for the past 5 years. I’ve recommended him to several neighbors, told him how awesome he is, blab la bla. I even always leave he and his crew big 32oz PowerAde drinks in their favorite flavors along with a check as a token of my appreciation. And I tip him FAT at Christmas. FAT.
Are you with me? We were good.

I called in the fall for the regular service, no call back. I called again, no call back again. I text him. No return text. I waited and called again. This over a period of  2 weeks…..nothing. I finally called and left him a message stating that if he wasn’t going to do the yard anymore, just tell me because I need a solution. 4 DAYS LATER he called back to say he was planning on coming but didn’t say when.
Really? Planning on coming? Does that mean you’re coming or just planning on it?

I got a flyer on my mailbox yesterday from a different lawn company with an estimate to do my yard at .00 less than what I currently pay. So guess what? Now it’s about money because the relationship is gone. There is no “we’ll work it out” “give me another chance”. My yard, especially the back, has looked like 14 kinds of terrible awful for months. I love being outdoors and have had to deal with this HOT MESS all fall and now going into Spring. There are trees that can’t be pruned at this point if the temperature stays up. So….it’s over. I’m the client he won’t get back. No way.

The point is the same in the salon. You’ve got to take care of your clients always always always. When it gets to a point they look at price only, and the relationship is gone, they’re gone too. You can’t afford to let that happen. 
Again, I’m not talking about crazy lady ….I’m talking about the great folks that are counting on you.

Ensure your relationships are solid and spend time with your team mentoring to them about delivering exceptional customer service. 
Do your good work, stay the course, and believe in yourself that you can….because you can.

♥ Heather
 

Like Us On Facebook

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“Like our Facebook Page, like what we have to say, buy our stuff, book an appointment with us, Hey, we have some cool specials….Hey Hey…..we’re sooooooo AWESOME!!!!!!”
Yawnnnnnnnnn……….and, um…..Nah, I’ll pass.

Constant  postings of Gimme’ Gimme’ Gimme’ on your Salon’s Facebook Timeline with offers, deals, and appointment opportunities,….can be the online equivalent of being attacked in the fragrance section of a department store by perfume spraying ninjas that seem to appear out of nowhere forcing their product on you.
Or, my LEAST favorite, how about the lotion people at the mall….have you seen them, the lotion people? They fixate their laser beam-like eyes on you while wielding an unrecognizable bottle of pastel colored lotion reaching like a zombie for your hand in an effort to squirt you with the mysterious concoction and then follow with a creepy hand massage……
Get OFF ME!!!!

It’s forceful, uninviting, and can not only make people stop visiting your Facebook Page….but turn them off to your business completely.

You have to make people want to like you, want to hear what you have to say, and want to come to your page thus leading them to your business, to become your client, and buy your retail.
It’s not magic, it’s marketing, and when executed properly on Facebook, it translates into sales.

Now hold on there just a hot minute, I’m NOT saying to NEVER include promotions. That would be silly. Definitely sprinkle in the right mixture of product and service related content, but build it in a way that engages your page visitor.

I will preach and teach selling “Why?’ until I’m blue in the face, and for good reason.  Our everyday is flooded with What. People know What you do; you’re a Hairdresser, or a Nail Technician, or a Massage Therapist, or an Esthetician or any number of other specialties.

But, people want to be inspired to follow, listen, and make buying decisions based on Why you are the best choice. That simply doesn’t come by selling and stating What you are, it has to come from a deeper reason of Why people should choose you.

Ever heard this: “People don’t like to be sold to-but they love to buy” (Jeffrey Gitomer)
It’s true, and the same is true with engaging your Facebook visitor on Facebook.

Focus on selling Why, don’t shove promotions, be engaging , make people want to hear you, want to see you , and want to come to YOUR Salon. Putting these things in practice is the best balance that yields the greatest reward.  

♥ Heather 

Crazy Eyebrows

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BAWWWAWAWAWAAAA hahahahahahaaaaa!!!!

Charge What You're Worth

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QUESTIONS:
 
• Has your color cost increased?  
 
• Are your prices still the same?
 
• Do you pay for continuing education?
 
• Are your prices still the same?
 
If you're not charging enough, it's time to start. 
The gas station, grocery store, physician.... any business you deal
with most likely doesn't call and ask you if it's OK for them to have
a price increase. They just do it. It's business.
 
Ladies & Gentlemen, please charge what you're worth.
 
You are A PROFESSIONAL. 
 
Believe in YOU. 
 
♥ Heather 

 


News, Information and Marketing Tips for the Beauty Industry