Sell Why


Always sell "Why", not "What"
• Know your products / services inside and out• Identify the problem(s)
• Discuss why the problem(s) exist
• Educate the client on how to solve the problem(s)
• Tell them what they can expect their results to be
• Give your recommendation 
• Let the client decide if the benefits outweigh the cost

Solution based sales + your expertise = happy repeat clients & increased revenues. 


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