“Like our Facebook Page, like what we have to say, buy our stuff, book an appointment with us, Hey, we have some cool specials….Hey Hey…..we’re sooooooo AWESOME!!!!!!”
Yawnnnnnnnnn……….and, um…..Nah, I’ll pass.
Constant postings of Gimme’ Gimme’ Gimme’ on your Salon’s Facebook Timeline with offers, deals, and appointment opportunities,….can be the online equivalent of being attacked in the fragrance section of a department store by perfume spraying ninjas that seem to appear out of nowhere forcing their product on you.
Or, my LEAST favorite, how about the lotion people at the mall….have you seen them, the lotion people? They fixate their laser beam-like eyes on you while wielding an unrecognizable bottle of pastel colored lotion reaching like a zombie for your hand in an effort to squirt you with the mysterious concoction and then follow with a creepy hand massage……
Get OFF ME!!!!
It’s forceful, uninviting, and can not only make people stop visiting your Facebook Page….but turn them off to your business completely.
You have to make people want to like you, want to hear what you have to say, and want to come to your page thus leading them to your business, to become your client, and buy your retail.
It’s not magic, it’s marketing, and when executed properly on Facebook, it translates into sales.
Now hold on there just a hot minute, I’m NOT saying to NEVER include promotions. That would be silly. Definitely sprinkle in the right mixture of product and service related content, but build it in a way that engages your page visitor.
I will preach and teach selling “Why?’ until I’m blue in the face, and for good reason. Our everyday is flooded with What. People know What you do; you’re a Hairdresser, or a Nail Technician, or a Massage Therapist, or an Esthetician or any number of other specialties.
But, people want to be inspired to follow, listen, and make buying decisions based on Why you are the best choice. That simply doesn’t come by selling and stating What you are, it has to come from a deeper reason of Why people should choose you.
Ever heard this: “People don’t like to be sold to-but they love to buy” (Jeffrey Gitomer)
It’s true, and the same is true with engaging your Facebook visitor on Facebook.
Focus on selling Why, don’t shove promotions, be engaging , make people want to hear you, want to see you , and want to come to YOUR Salon. Putting these things in practice is the best balance that yields the greatest reward.