L'Oréal Professionnel Platinium

PLATINIUM is the first patented lightener that
achieves beautiful blonde results while helping
to restore and moisturize your hair for silky, shiny
results. You will not only see the difference, you
will feel the difference.

PLATINIUM provides superior lightening performance
and sets a new standard in conditioning and shine.

PLATINIUM’s unique patented lightening technology
features:

• Nutri-céride to restore and protect the hair fiber
• White Beeswax to smooth and keep the hair soft
• Enveloping Lipids to help maintain the hair’s natural
  lipid level